If you deliver better customer experiences, 6 in 10 will tell their friends
In an attempt to gain more wins in today’s competitive market, insurance carriers are throwing more of their budgets into bigger and better advertising campaigns. […]
Practice Building
How to expose and finally dispose of every producer’s biggest nemesis: The Impostor Phenomenon
An insurance producer called me in a rather panicked state, telling me that he did not think he could survive in his chosen profession and […]
Why it’s good business to embrace video in digital marketing campaigns
Insurance agencies that want potential customers to linger longer on their websites have an easy tool for making that happen: video. It turns out, giving […]
New book aiming to help create top-producing final expense agents will also benefit Mark Rosenthal
Insurance Forums member David Duford (screen name: Rearden) has just published a new book for aspiring Final Expense agents, and he is donating proceeds from […]
Career agent recruiting ramps up: New York Life hikes recruiting goal as other news impacts career agency system
New York Life announced March 28 that it has increased its agent recruitment target for 2016, and will hire more than 3,700 insurance and financial […]
5 tips to reboot your email marketing – and why it (still) works
Email continues to play an important role for delivering messages directly to your target audience. Email may not be as savvy as social or digital, […]
Don’t ‘Just Do It’ – How acting without thinking can have disastrous consequences
If you want your associates to roll their eyes, look at you as if you’ve lost your marbles, or walk away shaking their heads, tell […]
Wormless hooks and other insurance lead generation mistakes
You can generate your own exclusive leads online – but there are three common mistakes agents make when trying to generate and nurture insurance leads. […]
Typical producer appointed with 6 carriers, 2 or fewer BGAs/IMOs/FMOs, survey finds
PROVIDENCE, R.I. – Life insurance and annuity producers on average tend to be appointed with six different carriers but only one or two BGAs/IMOs/FMOs, according […]
Going independent: Succeeding in business requires casting aside your fears
The idea of launching a business and becoming your own boss has always been part of the American Dream. But many people balk when it […]