Hootsuite Names Social Media Expert Amy McIlwain as Global Industry Principal of Financial Services

VANCOUVER, BC – May 4 2016 – Hootsuite, the most widely used platform for managing social media, welcomes Amy McIlwain (pictured at right) as global industry principal of financial services. In this role, Amy will help Hootsuite customers in the financial services industry develop comprehensive social media strategies and training efforts that adhere to industry governance and regulation.

Amy founded Financial Social Media (acquired by Moore Communications Group), a digital marketing agency that focused in addressing social media compliance implications in highly regulated industries. Amy has worked with Fortune 500 banks, financial and insurance companies, and risk management organizations to implement effective and compliant social media programs for advisors, marketing and sales teams.

Hootsuite Enterprise helps financial services organizations execute compliant business strategies for the social media era. They enable more than 2500 organizations including UBS AG, Allianz Insurance and Behringer to scale social media activities across multiple teams, departments, and business units. The versatile and secure platform supports a thriving ecosystem of more than 200 technology integrations, allowing financial services firms to extend social media into existing systems, workflow and programs.

“Financial organizations today are going through a digital transformation. Social media is fundamentally changing the way we communicate and if companies fail to adopt this medium of communication, they will quickly become irrelevant in today’s digital world,” said Amy McIlwain, global industry principal of financial services at Hootsuite. “For years, I’ve looked to Hootsuite as thought leaders and trailblazers in the advancement of social media. I am excited to help define the product for advisors, marketing and sales teams looking to grow revenue while remaining compliant with industry regulation.”

“We are living through an era of massive disruption, brought on by three intersecting technology trends: social, real-time and mobile,” said Bob Elliott, senior vice president of global sales at Hootsuite. “Leading financial service organizations can leverage these trends to better connect with their customers at every touchpoint. We’re excited to welcome Amy to Hootsuite, as she can help better align their social strategies to financial compliance requirements.”

With more than 15 years experience in interactive media, Amy’s financial industry advice is regularly sought after by FOX, CBS, ABC, NBC and more. As an international speaker, Amy has delivered keynote presentations to executive audiences of large financial organizations. She is the best-selling author of, “The Social Advisor: Social Media Secrets of the Financial Industry.”