Critical illness coverage: Closing the gap on care
As the popularity of consumer-directed health plans continues to rise, the number of consumers who find themselves with unplanned medical costs is also on the […]
Group Disability
Optional benefits: Changing a ‘no’ to a ‘yes’
Contrary to most traditional worksite benefits marketing, which centers on the employer, efforts to sell optional benefits must instead focus on the individuals making the buy/no-buy decision – the employees.